Landing pages are an integral part of paid search. Effective pages mean you convert more visitors to the outcomes you need and in quality-score based search engines they make your ad more competitive.
Summarized…
I’m referring to PPC landing pages here, as some of these tips are taken from our PPC Best Practice Guide, but many of these factors apply equally to email and other landing pages…
1. Deliver relevance
2. Integrate with referral source(s)
3. Provide sufficient detail to support the response decision
4. Start the user on their journey
5: Use the right page length
6: Use meaningful graphics
7: Remove menu options?
8: Remember the non-responders
9: Consider landing page longevity
10: Reinforcing credibility
11: Make it mobile-friendly
12: Try It! Measure It! Tweak It!
13: Page load speed
See on econsultancy.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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