Every day we use the internet we are struck by some form of banner advertisement. Ranging from Insurance, to car companies, to lunch options; banner ads create a selling environment on any Web site. Personally, I think banner ads suck. I avoid them at all cost, and I think they are mostly a trap to force you to click. I can see how they would be appealing for the companies that use them. But, because I think they suck, I wanted to compare banners to other forms of media. Yet, why reinvent the wheel? In Defense of Banner Ads, Ben Kunz suggests that the click-through rate of a banner ad are only 0.07 percent. The now popular Facebook ads hover around 0.03 percent mark. “Industry reports from the DMA or Google vary, espousing CTR averages from 0.03 percent to 0.09 percent, but the 0.07 percent figure is the one critics usually…
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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