6 Misleading Mobile Marketing Myths

Mobile devices have become one of the most important players on the marketing scene. Just look at everything people use them for—communication, leisure, Angry Birds…the list goes on and on. One of the most important things people use it for is research. From looking up deals in neighborhood restaurants to deciding whether to buy product A or product B, it’s become an indispensable tool for many consumers. But behind the shiny buttons popping out from your touchscreen is a field that’s still clouded in a lot of mystery. Even expert marketers are still trying to get a grasp on it. So to help you understand it better, we’ve compiled a list of the biggest mobile marketing myths.

1.) It’s for Millenials Only

True, it was a millennial who invented Facebook, and the [age set] are a much more tech-savvy group than others. But according to Digiday…