Creating Content: How Much Is Too Much?

IIs there such a thing as having too much content? Marketo customers often ask me this question, so I thought I would pose it to a few experts to get their perspective.I consulted with Ann Handley, Chief Content Officer of MarketingProfs; Joe Pulizzi, CMI’s own Content Marketing Evangelist; C.C. Chapman, renowned storyteller, explorer, and humanitarian; Joe Chernov, VP of Marketing at Kinvey; and Marketo’s own Co-Founder and VP Marketing, Jon Miller.

Here are some of their thoughts, as well as my own, based on our collective experience with best practices and processes for creating content…

See on contentmarketinginstitute.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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