Dangers of adjacking…Piggybacking onto major news events can give brands a shot at instant relevance. Or immediate embarrassment.Last week, a German lingerie company circulated some racy but sub-par ads that attempted to capitalize on the Edward Snowden whistle-blower story. They were created quickly, though not very cleverly, and got some play on some major sites — all free media for the brand. No harm done.This rapid-response marketing has increased greatly in the last few years, and will continue to increase, and the ads and messages will only get faster and faster.The undisputed leader on the quick-ad draw is Oreo….
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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