5 Email Subject Line Strategies That Will Increase Your Open Rates – Unbounce

You slaved over your email subject line copy, clicked send and… noone even opened your email! Learn how you can craft the perfect email subject line.

Digest…

1. Be Specific

When you’re not sending transactional or notification emails, you’re going to be sending newsletters or one-off campaigns, generally not triggered by any particular event. In this case the trick with subject lines is generally to be original and to pique curiosity.

Raising curiosity is no mean feat but a general rule of thumb is to ask questions.

2. Localize, Personalize and Target

Personalization comes in many forms. Using customer attributes and actions to tailor the email you’re sending and your subject lines is one of the most powerful things you can do.

3. Build Momentum (…ie don’t email out of nowhere)

Using auto-responders in order to email customers in series is an extremely powerful aspect of lifecycle email marketing. Series allow you to ensure your recipients know exactly who you are and give you the chance to build momentum, increasing your open rates dramatically.

4. Test, Test, Test

This is just one example of a quote thrown around as fact but, the truth is, you can never be sure this will hold true for your own audience. Mailchimp recently published a whole bunch of statistics on subject line length that reveal the truth: there is no hard and fast rule when it comes to subject line length: it’s completely relatively to your target audience so you need to draw your own conclusions!

5. It’s Not Just About The Subject Line

Here are three things you should try:

• Put the name of your company in the ‘from’ field
• Move the position of ‘Open in your browser’
• Use an H1 tag that has meaning: Never waste ‘headings’ in the body of your email. Make sure you include a H1 tag or bold text at the top of your email content that is relevant and will give a good idea of the body of the campaign.

See on unbounce.com

About kennethcarnesi

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.