Successful Business Leaders Share One Purpose

Every successful business leader has one single-minded purpose, create customers.

Businesses aren’t born until they create customers;
they die when they stop. 

I love writing about the qualities and behaviors of effective leaders. But, all the clarity, alignment, collaboration, and vision in the world won’t mean a thing if you don’t create customers.

Peter Drucker said,

“The purpose of business is to create a customer.”

Danger:

Internally focused leaders are worse than useless, they’re destructive, when they lose touch with creating customers. Process improvement is futile, for example, if you aren’t creating customers.

Leaders who don’t spend personal time with potential customers inevitably lose touch with the purpose of business.

Leaders don’t drive business, prospective customers do.

Connect:

When was the last time you spent time with potential customers? I’m not talking about customer surveys.

When was the last time you –

1. Had coffee with a potential customer, not…