What consumers want from B2B and B2C brands on Twitter

A recent study from Exact Target reveals some surprising stats on what consumers expect from B2B and B2C brands on Twitter.A mere 13% of Canadians consider themselves Twitter followers, according to a new study released by Exact Target called “Subscribers, Fans and Followers: The Digital North.” The study defines a “follower” as a person with a Twitter account who follows at least one company or brand.Conducted in March 2013, the study explored how Canadians behave online with a focus on email, Facebook and Twitter. It reveals a number of interesting findings including: When and how Canadians use email, Facebook and Twitter How consumers are motivated in the three channels What Canadian marketers should do to communicate more effectively…

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About kennethcarnesi

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.