In the online world, rapidly becoming the only world that matters to many of us, specialists rule the day…Strangely (or not) entire cultures have grown up around the type of people who are Facebook users verses Twitter users, texters verses people who use voicemail. (I have a friend who says on his voice mail that he never responds to voicemail.)Culture is driving marketing because the mass in mass marketing is going away. That’s not news, but what is replacing it, is. We’re going from mass marketing to communicating among micro cultures.A fable: Recently I needed glasses. I decided to try Warby Parker, an online purveyor of glasses with a certain look to their website, a certain flavor to their images, a certain culture. For every pair of glasses a customer purchases, they donate a pair, after the one-for-one Tom’s Shoes model. There exists an entire culture-class of glasses buyers who want style, a good price, and to feel like they’ve done something good. The culture of Warby Parker is as distinct from Lenscrafters as Four Barrel Coffee is from Starbucks….
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi, Sr. 
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