The ROI of Blogging | Social Media Today

… So What Works?

A little more than a year ago, we sat down and looked at the assets we had created and considered the freemium model that exists on the web. We decided charging for content wasn’t the way to go and we began to offer all of that for free.

But now we were back where we were in 2010 and still had no idea how to make money from all of these efforts. We still didn’t have an ROI of blogging.In January of this year, we decided to stop trying to make money on content and begin to drive new clients from the reputation we had built.Today, 40 percent of our new business has come directly from Spin Sucks. Which means prospects are finding the blog – either through search engine optimization or word-of-mouth – and like what they read….

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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