As marketers, we are all eager to begin leveraging multiple channels to speak to our customers when and where they are most likely to engage with our brand. With 90%+ open rate on SMS and engagement rates of up to 8 times higher than email, SMS marketing presents a huge opportunity for marketers.
However, one key issue that seems to continually get lost in the shuffle is that many tried and true digital marketing strategies don’t always translate well to SMS. SMS represents a much more disruptive form of communication for the consumer than email, display or social, which are all much easier for consumers to filter or just avoid. As you think about getting started with SMS, here’s four strategies to think about.…
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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