MEF: Mobile content purchase volumes fall for first time ever, to 42%

According to the third annual Global Consumer Survey from the Mobile Enterprise Forum, the industry witnessed its first decrease in purchase volumes of digital content, from 54 percent of mobile media users in 2012 to 42 percent in 2013.

The MEF surveyed more than 10,000 users across 13 countries as part of its research.”This could be seen as alarming for the mobile industry. However, there is a broader picture to consider,” the firm said in its report. “The research reveals a substantial rise in the proportion of mobile media users prepared to buy high-value items through the handset. The findings show that, while the number of purchases may be falling, the value of individual purchases is going up.”…

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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