According to the third annual Global Consumer Survey from the Mobile Enterprise Forum, the industry witnessed its first decrease in purchase volumes of digital content, from 54 percent of mobile media users in 2012 to 42 percent in 2013.
The MEF surveyed more than 10,000 users across 13 countries as part of its research.”This could be seen as alarming for the mobile industry. However, there is a broader picture to consider,” the firm said in its report. “The research reveals a substantial rise in the proportion of mobile media users prepared to buy high-value items through the handset. The findings show that, while the number of purchases may be falling, the value of individual purchases is going up.”…
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