…As you work to develop a content strategy, keep in mind that your content should aim to do a number of things. These include:
– Serve the needs of your customers and prospects
– Support your brand’s value proposition
– Show the “human” side of your brand
– Complement your SEO efforts
– Lead to conversions
Notice what sits at the top of that list? Not content that touts your capabilities and success stories, but content that serves the needs of your customers and prospects. If you take away nothing else from this post, let it be that. Here are some tips to help you along the way:
See on www.business2community.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
Leave a comment