Has your brand taken advantage of the Google Authorship program yet? If not, you’re missing out on a powerful way to increase your visibility, establish yourself as an authority, and get some special treatment with Google as a bonus.
Advanced/ Digest…
1. Rich snippets are eye-catching.
Rich snippets make your content stand out on a search results page, and visibility leads to clicks.
2. Click-throughs are increased.
As we just said, greater visibility does help boost click-through rates, but it’s not just pure visibility that gets those clicks. It’s the sense of trust that readers feel by seeing a name and a face attached to content.
3. Your brand gains instant credibility.
When you have a headshot right next to your search results listing, your company immediately stands out from all the other faceless entities.
4. Your content gets indexed faster.
If your content is of a timely nature, getting it indexed quickly is critical. Google Authorship gives priority to content that’s linked to a Google+ profile, giving it a significant advantage in the race to the top of the search results page.
5. Google Authorship levels the playing field.
When Google Authorship is in the mix, it doesn’t matter as much exactly where your content ranks on the search results page. Being 6th or 7th on the list isn’t as big of an issue when your content comes in the form of an eye-catching rich snippet.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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