Some B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.
This a short but great post on shifting your thinking about social media and the power of storytelling for your business.
What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively. It’s about connecting with your audience and pulling them in, not pushing your company on them.
This is sophisticated business storytelling at its best — that we all can do.
Enjoy the post and the fabulous 5 minute video.
See on www.socialnomics.net
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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