Real-time marketing is currently one of the most prominent trends in digital, however many businesses are still only just starting to experiment with this tactic.
A key question therefore is how fast is ‘real time’?
In Econsultancy’s new Real-Time Marketing Survey Report, published in association with Monetate, more than four-fifths of all respondents (80% company, 82% agency) said that responses should occur in two minutes or less.
At the sharp end, 12% of company respondents said that real time was the ability to respond to consumer behaviours in less than a second. The ability to respond this quickly obviously requires marketing automation software, as human intervention wouldn’t be feasible in such a short timeframe…
See on econsultancy.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
Leave a comment