Having an ability to make customized offers and communications would seem to be an ideal way for merchants to interact effectively with customers in or near their stores. But doing so in the wrong may effectively push customers away. That’s why FIS is watching beacon technology carefully as it evaluates the viability of a technology some might view as intrusive, especially if used improperly.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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