SEO strategies used to rely heavily on link building. However, link building will no longer cut it; Google now requires social proof. This had to happen, because too many SEO agencies were gaming link building, and social influence is not so easy to manipulate or buy.
A far-reaching social following can provide you with a base of loyal, dedicated fans and brand advocates, who frequently share and discuss your original content—generating ample social signals.
Read more at: http://www.business2community.com/seo/social-side-seo-0802940#!yK08n
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