“I see six transformative mega-trends that will radically reshape marketing in the very near future:
1. The addressable customer: Breakthroughs in big data are about to give marketers a revolutionary ability to address each individual on a one-to-one basis across digital platforms. (…)
2. Technodiversity: Old technologies never die, they just fade into the background (think radio, print books, or email—still a powerful workhorse for customer relationships). While biodiversity is under threat, technodiversity is growing each quarter. (…)
3. Advertising’s hollow middle: The advertising market is getting squeezed in the middle. (…)
4. Invisible threats: Cyberthreats that used to be the concern of CIOs are going to be front and center for marketers now. Target’s loss of customers after its data breach … (…)
5. Two minds of marketing: Marketers realize they need both creatives and scientists to succeed in the data-rich world of marketing today. The model of the future will be “augmented intelligence.” (…)
6. The vanishing CMO: (…) Today’s CMO’s increasingly find they cannot succeed in their job because they need to also be Chief Information Officers, or Chief Experience Officers, Chief Culture Officers, Chief Strategy Officers, or in some sense Chief Financial Officers (to meet the expectations for demonstrating ROI). (…)”
See on www.economistgroup.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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