Identifying 10 types of content assets, the survey indicates that – not surprisingly – the most important asset for establishing credibility is thorough contact or about information, cited as “very important” by 51% of survey respondents. (The lack of this information is also the leading reason that respondents leave B2B websites due to reduced credibility.) Case studies, white papers and articles were next, cited as “very important” by 31% of respondents, closely followed by a client list and testimonials (29%). Interesting, assets such as blog posts (14%), media mentions (13%), video content (10%) and social media activity (10%) are considered critical types of content by few respondents.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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