Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company.
It was discovered that 61 per cent of marketing leaders said they spent just half a day or less on content marketing related activities, with 71 per cent of brands producing social media content.
Video content was produced by 30 per cent, seen by 12 per cent as the most effective for their business. Infographics were produced by 23 per cent of companies, and were chosen by 10 per cent as the most effective for their business.
The research was carried out by Redshift Research, which surveyed 100 marketing decision makers, on behalf of communications, content and community agency Bite as part of its Stop Content Pollution campaign.
See on www.thedrum.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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