The Social Science of Social Selling

This week, we focus on the art and science of social selling. One insight that emerged from our most recent Gartner Social Marketing Survey(subscription required) is that most digital marketers are only beginning to explore this rich tundra.

Highlighted research this week provides advice on choreographing your social selling moves:

1. How to use social behavior to trigger buying behavior

2. How to turn social marketing activities into sales

3. How to choose a social storefront….

See on blogs.gartner.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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