In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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