Why Brands Often Fail at the Zero Moment of Truth | Amplified Analytics Blog

The marketers, who have learned to subjugate their ego to the reality of the markets, consistently experience remarkable successes.

Google introduced this term to describe the impact of online information, i.e. social media reputation, on the intent of a potential customer to engage with a brand. According to the research that influence, and consumer dependence on it,  are growing very fast from year to year.

Consumers checked 10.4 sources of information to make a decision in 2011. This is a dramatic increase from the 5.3 sources

This more recent study found that positive consumer reviews increase both intent to purchase, and product value, by about 7%.  An online share (customer review, Facebook share or tweet) has a value of between $0.33 for a brand or store recommended by a stranger, and $1.33 for brands recommended by friends or family….

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About kennethcarnesi

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.