See on Scoop.it – e-commerce social media
Every business interaction with a prospective buyer or customer is a potential story. That’s right, stories about your business are already being shared. Isn’t it time to take a more proactive approach to contribute to the conversation?
Stories are media, and media is media, regardless of the source. This is why every business must become a media company to better manage its story within the communities it serves.
What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories….
See on www.business2community.com

Leave a comment