How Storytelling Makes More than Marketing Come Alive

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Every business interaction with a prospective buyer or customer is a potential story. That’s right, stories about your business are already being shared. Isn’t it time to take a more proactive approach to contribute to the conversation?

Stories are media, and media is media, regardless of the source. This is why every business must become a media company to better manage its story within the communities it serves.

What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories….

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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