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Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.”
And though ideal content length really does hinge on a variety of factors including industry norms and audience engagement, “it depends” isn’t very helpful for marketers looking for actionable advice.
However, though there aren’t any hard and fast rules when it comes to content length, there are general guidelines that can be applied when creating content, despite the industry or audience it is intended for.
So, how long should your content be? Here are some general content-length guidelines, organized by content type:…
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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