Why the Future of Digital Marketing Is Pure PR | Marketing Profs

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Public Relations – Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

I’m of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I’ll try to…

– Back up this claim by looking at industry statistics

– Put forward a case as to why PR can be highly complementary to SEO

– And, above all, offer some suggestions about how marketers can capitalize on this trend….

See on www.marketingprofs.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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