See on Scoop.it – e-commerce social media
… We often talk a lot about calls-to-action (CTAs) and how they help us in marketing. They’re a critical component of your website’s lead generation process — especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date.
So if you’re trying to get more conversions from your blog, you’d think the more CTAs the better, right? Not always. To increase conversions on your blog, don’t just go for volume. Make sure you have several different types of CTAs, in different formats, addressing different parts of your marketing funnel.
Before you hit the “Publish” button on your next blog post, think about how your readers can take the next step to learn more about your company. Which CTAs will help get them to take the next step in their buying journey? Below are eight ideas to get you started. You may not use all of the types of CTAs in every post you publish, but they should definitely be considered….
See on blog.hubspot.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
Leave a comment