3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today

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By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems.


To help start-ups take advantage of Twitter for effective marketing research, here are three techniques and complementary tools you should use…

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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