See on Scoop.it – e-commerce social media
By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems.
To help start-ups take advantage of Twitter for effective marketing research, here are three techniques and complementary tools you should use…
See on socialmediatoday.com

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