See on Scoop.it – e-commerce social media
Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report from mention.
The study, which was based on an analysis of 1 billion global mentions of 200,000 companies across social networks and websites, found 75.5% of all interactions to be run-of-the-mill, such as questions about products and requests for customer service.
Of the remaining mentions, 17.6% were clearly positive and only 5.8% were clearly negative….
See on www.marketingprofs.com

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