Why (and When) People Mention Companies Online

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Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report from mention.

The study, which was based on an analysis of 1 billion global mentions of 200,000 companies across social networks and websites, found 75.5% of all interactions to be run-of-the-mill, such as questions about products and requests for customer service.

Of the remaining mentions, 17.6% were clearly positive and only 5.8% were clearly negative….

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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