To Meet Tomorrow’s Marketing Challenges, You Need These People on Your Team Today – Profs

Digest…

• A content strategist. A dedicated content strategist will guide your organization’s content initiatives to meet business goals by combining content with the different stages of your company’s sales cycle. A good content strategist has a strong grasp of your audience’s needs as well as your business goals and can align the two with a sustainable content strategy.

• SEO specialists. An SEO specialist analyzes and reviews a website to optimize it to boost its ranking on search engines and drive traffic to the site. SEO specialists also create content around certain keywords or phrases to increase traffic to your site. You need SEO to capture leads—people who may not know about your company otherwise but land on your site by clicking on search results.

• Web writers. You need writers who can generate clear, concise, and engaging content in many forms, including blog posts, product copy, marketing materials, emails, and website content.

• User interface (UI) designers. Since you’re targeting mobile users, user interface design should be a top priority from day one.

• Mobile designers. Mobile designers work with different teams to build engaging and interactive mobile experiences.

• User experience (UX) designers. Combining their expertise in graphic design and various Web technologies, UX designers build compelling products and websites so that your target audience can use them intuitively.

• Web developers. Don’t overlook the importance of quality coders on your team.

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Source: www.marketingprofs.com

About kennethcarnesi

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.