86 per cent of internet users dislike online ads targeted using cookies, finding them intrusive and irritating, according to a new report.
The study, by Intent HQ, surveyed over 2,000 consumers, and found that ads which used information gathered from social logins were preferred, provided that brands were honest about how they had gathered and planned to use the data.
59% of respondants said that providing basic login details in return for personalised offers and information was a “fair deal”.You can find all this information and more on the infographic…
Source: mobilemarketingmagazine.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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