In the face of increasing competition, companies are having to resort to highly ingenious discount innovations to keep attracting customers.
Many companies choose to promote their discounts to people of a particular demographic, which could include age, income level or occupation. Depending on the product or service offered, some companies target consumers belonging to a certain sub-culture and appeal to their sensibilities.
Some particularly innovative companies offer discounts that reward consumers for a particular behavior that is seen to fit in with the company’s philosophy. Others choose to offer the same discount to everyone in a bid to tempt as many potential customers as possible….
Source: www.trendhunter.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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