Digest…
Let me share with you what I consider to be measures of ROI in social marketing (and these are in no particular order).
— > Community Growth
— > Engagement Levels
— > Offer Redemptions
— > Contest Entries
— > Clicks
— > Overall Sales
— > Conversions (tracking pixels for ads)
— > Subscribers
__________________
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Source: memarketingservices.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
Leave a comment