When asked how effective they thought each insight was at generating engaging conversations and driving sales decisions, B2B marketers’ answers flip-flopped—favoring forward-looking types.
When the top two levels of effectiveness on a scale of 1 (most effective) to 4 (least effective) were combined, visionary insights ranked No. 1, at 65% of respondents. Current insights came in a close second (62%). Meanwhile, authoritative and anecdotal insights, tops in usage, landed at the bottom, with 37% of respondents rating each a 1 or 2.
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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