Monthly Archives: September 2014

Is Apple Pay Prepping A SIM Card For Next Year?

Is a vague comment from the CEO of SoftCard (formerly ISIS, the AT&T, Verizon and T-Mobile mobile payment effort) that his group is “actively working with Apple” to be permitted onto the iPhone in 2015 “using integrated secure SIM-based hardware”…

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PayPal Partners With Samsung On Mobile Pay By Watch

Though Apple gets all the press and glory, Samsung’s smartwatch is out there and may soon include a payments feature much like its Cupertino-born rival. Source: http://www.pymnts.com

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Europe’s Fertile Fuel Card Hunting Ground

Some 20 to 30 years ago, every U.S. oil company ran its own in-house fuel card operation. Today, most outsource those operations. That trend has only just begun in Europe, where most businesses still operate their card programs internally. Source:

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Smile! MasterCard Toys With Mobile Facial Recognition For Payments

MasterCard is labeling “successful” a biometrics payments trial (facial plus voice) where more than 14,000 transactions were confirmed in a closed iOS and Android pilot using only MasterCard employees, according to a Computerworld report. Source: http://www.pymnts.com

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Visa Dials Back On Monitise

Startups today have found bank loans to help get them get off the ground have all but dried up. So many now turn to other investors, such as venture capitalists and “incubators” to secure their funding. Source: http://www.pymnts.com

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Defining the Future of Payments Security | PYMNTS.com

Mobile devices and ways to pay are increasingly popping up in markets around the world, vastly revamping the payments ecosystem. But as enthusiastic consumers Source: http://www.pymnts.com

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Who’s “Android Pay”? | PYMNTS.com

Who’s “Android Pay”? | PYMNTS.com.

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The Good and Bad of Social Media Marketing – #infographic – Digital Information World

This new OutMarket infographic explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.   __________________ ► Receive a FREE daily summary

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The Small Business Content Marketing Toolbox – #infographic – Digital Information World

This infographic takes a look at 5 effective ways your business can use to expand its online presence.   __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html

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Yes, You Can Measure ROI in Social Marketing! – ME Marketing Services, LLC

Digest… Let me share with you what I consider to be measures of ROI in social marketing (and these are in no particular order). — >  Community Growth — >  Engagement Levels — >  Offer Redemptions — >  Contest Entries

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