It doesn’t just work for a few types of brands, either.
Brands that saw success with the #MakesMeHappy hashtag ranged from Applebees (almost 1,000% bump in retweets) to Orbitz (557% bump in retweets) to the TV show Portlandia (who saw a 200%+ bump in retweets).
In my research, I’ve found a wide opportunity for success across almost every vertical and business model out there.
I’m seeing this same pattern of success not only for daily trending topics, but also big events like the Super Bowl and the Golden Globes. And for planned events like the iPhone Launch announcement and (yes) National Cat Day….
Source: socialfresh.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi, Sr. 
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