DICK COSTOLO (pictured) used to be an improvisational comedian. Quick wits can be useful in business too, especially when performing for a testy audience. On November 7th the company he runs, Twitter, celebrated its first anniversary as a public company. In spite of early applause, its reviews among investors have been mixed (see chart). No one can quite decide on its prospects. Some believe it could become the next titan of digital advertising, up there with Google and Facebook, while others think it will be stuck in a niche, albeit a fairly large one, and will ultimately be valued as such….
Source: www.economist.com


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