Why Marketers Struggle To Understand Analytics

I want to understand why marketers struggle with digital analytics. I’ve spent close to a decade helping companies navigate digital technology; and at the heart of my work, there has been an emphasis to properly measure and account for my efforts. I’ve learned that it doesn’t matter what industry I’m working […]

Source: www.forbes.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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