Branding is not enough – 8 points for digital marketing engagement – diginomica

Digital marketers are under increasing pressure to deliver ROI, but data-driven lessons are helping. Here’s 8 digital marketing takeways CMOs can apply.

Source: diginomica.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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