Should Search Marketers Spend More Time Optimizing for Apps or Mobile Web? – Search Engine Watch

A new study from the IAB shows that search marketers should consider a combination of both app and mobile Web usage in order to reach the most consumers.

Source: searchenginewatch.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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