Less than half a year into Apple Pay’s lifespan, the company has already filed a patent for Apple Pay 2.0 with the United States Patent and Trademark
Source: www.pymnts.com
Again, Apple demonstrates the effectiveness of its strategy for the roll out of ApplePay. This next patent application, after successfully capturing a major segment of the mobile payment market, will now include ancillary services such as coupons; loyalty campaigns; ticketing etc…In short, get your foot in the door with the basic NFC function and then add to the patent.


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