Why Is Social Validation Important to Marketers?
The idea of social validation is important because self-propagating strategies are no longer as effective as they once were. People have grown to distrust brands, especially large corporations, and instead look to peer reviews and peer actions above any other means of justification. Cultivating social validation in a broad group can sharply increase the trust people have in your brand, and can make them far more comfortable doing business with you.
There are several reasons why social validation has such a powerful effect for businesses….
Source: www.forbes.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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