As a marketer or small business owner, the key to any successful marketing campaign is insight into consumer behavior. You’ve heard time and again about the importance of mobile devices in modern business.
Consumers are using mobile platforms more frequently, and they use them to not only communicate with friends and family, but also to interact with your business.
No matter how loud the drumbeat is for mobile marketing, do you actually understand what your target customers are doing on mobile? More importantly, do you know how important (or unimportant) mobile is to their daily life? The answers to these questions are found below, and come courtesy of ExactTarget’s 2014 Mobile Behavior Report….
Source: cbnco.biz
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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