Beacons are going to answer two important questions for any companies that successfully use them: “Who are you really?” and “What do you care about, both outside this store and right here, right now?”
The beacons themselves are dumb little pieces of hardware that do nothing more than sense when you’re near them. However, in combination with their custom application on your phone, companies can opt to systematically use beacons torment you with “coupons” and alerts, or they can use your loyalty data to provide you a more streamlined, contextual, and personal customer experience.
RWE HAVEN’T SEEN MUCH USE OF BEACON TECHNOLOGY—YET.
Paypal was the first to team beacons and virtual transactions, but we haven’t seen much use of beacon techonology—yet. Apps are required to trip beacons as you walk through store. Most companies haven’t had enough of their apps in market to trip a worthwhile amount of beacons in their stores. Companies need customers with their app on the phone, location services turned on, and Bluetooth turned on.
This means companies like Bloomingdales desperately need all customers and potential customers to download their app. That’s not as easy as it sounds without providing value in exchange for downloads….
Sourced through Scoop.it from: www.fastcodesign.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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