Mobile marketers shouldn’t worry about opt-outs (16 Jun 2015, The Wise Marketer)

Mobile marketers are poised for greater success if they focus their messaging strategies on the 15%-20% of customers who are already engaged, valuable, active and eager for repeat business, rather than throttling push notifications over concerns…

Sourced through Scoop.it from: www.thewisemarketer.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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