What Does It Mean To Be Mobile First? And Why Should Marketers Care?

As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout.

Sourced through Scoop.it from: marketingland.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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