Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.
According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.
There are four major challenges at play.
Sourced through Scoop.it from: www.b2bnn.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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