Article Citation: (2015) Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice. Journal of International Marketing In-Press.
Sourced through Scoop.it from: journals.ama.org
Article Citation: (2015) Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice. Journal of International Marketing In-Press.
Sourced through Scoop.it from: journals.ama.org
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