I have to be honest here, setting up and optimizing a LinkedIn profile takes time. This is not going to be a “Clean Up Your LinkedIn Profile In 5 Minutes” kind of post. So while it will only take a few minutes for you and I to run through these suggestions, be prepared to spend a considerably greater amount of time actually implementing some of them. Fortunately, once done, you can relax, have a glass of wine, and just pop back into your profile every few weeks or months to make a couple updates.
Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you’re looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that business and reach more of their nearly 200 million active monthly users….
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Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network’s focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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